Jeff Walker has launched some awesome bonuses and tons of free content leading up to this launch! If you are looking for some more information on his launch then make sure to check out our product launch formula 3 review.
If you're already sold - then make sure you visit Jeff's page and get all of his free content.
Wednesday, June 23, 2010
Friday, June 18, 2010
Starting with an Internal Launch
In the last two posts I talked about the different types of product launches that there are. We have two types of launches that we can run - and Jeff Walker is going to teach us how to utilize both of them in our various niches.
I've been doing internet marketing for awhile and I've seen my fair share of product launches. Both as an affiliate and a few smaller launches of my own. I'd like to talk about why you should always launch your product with an internal launch first. Internal launches are a lot easier to get started with because they don't require nearly as much coordination as a huge joint venture launch does.
So you've got a product right? Now you want to run an internal launch. Well if you don't have any sort of prospect list then that's where we need to start. The easiest way to start building a list is by giving something away. I know if may seem strange at first but look at all of the major launches. They all give away free content.
Depending on your niche you may want to ask for more information but normally I create an opt in page using Aweber that asks for the users name and email. In exchange for their name and email I'll send them a niche related ebook or some sort of ecourse. You have to make sure that whatever you send to them is high quality so you begin to build some trust with them.
You'll obviously need to get some traffic to this page and there are several ways to do that. We'll go over the different ways to drive traffic to your opt in page in the next post. Do you have any questions? Starting with an internal launch is the easiest way to launch your product.
After you drive traffic and you build up a solid prospect list you'll want to build trust with them. Send them plenty of free content by email to keep them interested and make sure you keep the list active while you wait for it to grow large enough.
Once the list is large enough - and how large that is varies by niche - then it's time to launch your product. Make sure that you are tracking and testing different landing pages for your internal launch. You can take these stats into your large joint venture launch and use them to be able to bring on joint venture partners.
This will allow you to make sure that your product, landing page, and sales funnel are all up to par before you have anyone else send traffic to your product.
I've been doing internet marketing for awhile and I've seen my fair share of product launches. Both as an affiliate and a few smaller launches of my own. I'd like to talk about why you should always launch your product with an internal launch first. Internal launches are a lot easier to get started with because they don't require nearly as much coordination as a huge joint venture launch does.
So you've got a product right? Now you want to run an internal launch. Well if you don't have any sort of prospect list then that's where we need to start. The easiest way to start building a list is by giving something away. I know if may seem strange at first but look at all of the major launches. They all give away free content.
Depending on your niche you may want to ask for more information but normally I create an opt in page using Aweber that asks for the users name and email. In exchange for their name and email I'll send them a niche related ebook or some sort of ecourse. You have to make sure that whatever you send to them is high quality so you begin to build some trust with them.
You'll obviously need to get some traffic to this page and there are several ways to do that. We'll go over the different ways to drive traffic to your opt in page in the next post. Do you have any questions? Starting with an internal launch is the easiest way to launch your product.
After you drive traffic and you build up a solid prospect list you'll want to build trust with them. Send them plenty of free content by email to keep them interested and make sure you keep the list active while you wait for it to grow large enough.
Once the list is large enough - and how large that is varies by niche - then it's time to launch your product. Make sure that you are tracking and testing different landing pages for your internal launch. You can take these stats into your large joint venture launch and use them to be able to bring on joint venture partners.
This will allow you to make sure that your product, landing page, and sales funnel are all up to par before you have anyone else send traffic to your product.
Joint Venture Launches
The second type of launch that Jeff Walker is going to talk about in Product Launch Formula 3 are joint venture launches. We've all seen plenty of these - especially in the online marketing niche. Contrary to popular belief these launches work in just about every niche. There's a reason that we see so many of these launches - they just plain work.
Awhile back in the internet marketing niche all of the guru's were stepping on each others launches. There would be several launches going on at the same time and users would be inundated with all of these emails promoting products. This was hurting all of the launches because users were just tired of so many promotions at once.
So all of the gurus decided that it would be better if they worked together and made sure they didn't step all over each other. This also allowed them to do a lot more cross promotion. With the gurus working together the product launch formula was created. So we're reviewing that for you in this product launch formula 3 review.
You've most likely seen plenty of these launches - but not nearly as many as Jeff Walker has. He was the pioneer of the true guru product launch way back in 2006. Jeff has been teaching how to launch products for smaller niche users for quite awhile with his first two products. He hasn't really talked about the major launches yet but he's finally decided to do so. So if you want to create product launches like the big guns - and of course you do - then you'll want to read what Jeff has to say.
Once you do a large product launch you become a guru in your niche. The downsides of a large joint venture launch are pretty easy to see. The first one is that you don't see a majority of the sales volume. Most joint venture launches only bring home around 35% of the total sales volume as profit. However these launches drive a lot more volume then the typical internal launch. So there are definitely good reasons to do a large JV launch.
Personally I would start off with a nice internal launch for several reasons. We'll go over that in the next post.
Awhile back in the internet marketing niche all of the guru's were stepping on each others launches. There would be several launches going on at the same time and users would be inundated with all of these emails promoting products. This was hurting all of the launches because users were just tired of so many promotions at once.
So all of the gurus decided that it would be better if they worked together and made sure they didn't step all over each other. This also allowed them to do a lot more cross promotion. With the gurus working together the product launch formula was created. So we're reviewing that for you in this product launch formula 3 review.
You've most likely seen plenty of these launches - but not nearly as many as Jeff Walker has. He was the pioneer of the true guru product launch way back in 2006. Jeff has been teaching how to launch products for smaller niche users for quite awhile with his first two products. He hasn't really talked about the major launches yet but he's finally decided to do so. So if you want to create product launches like the big guns - and of course you do - then you'll want to read what Jeff has to say.
Once you do a large product launch you become a guru in your niche. The downsides of a large joint venture launch are pretty easy to see. The first one is that you don't see a majority of the sales volume. Most joint venture launches only bring home around 35% of the total sales volume as profit. However these launches drive a lot more volume then the typical internal launch. So there are definitely good reasons to do a large JV launch.
Personally I would start off with a nice internal launch for several reasons. We'll go over that in the next post.
Internal Product Launches
In the new version of Product Launch Formula Jeff Walker goes over two different types of launches. The first type of launch is an internal product launch which we'll talk about in this post. In the next post we'll go over the other type of launch that you are most likely more familiar with - the JV or joint venture launch.
Internal product launches have quite a few advantages that make them the perfect place to start for new product owners. Internal launches cut out a lot of the planning involved - and trust me the JV planning can get really intense and frustrating. That's why internal launches are so much easier - you don't have to work on coordinating with hundreds of affiliates to make sure they are all promoting the right way at the right time.
So you have a product right? Well then it's time to do an internal launch. With these launches you're only sending the launch out to your own prospects. With no joint venture partners or affiliates involved you get to keep a lot more of the money that you make from the sales. The largest expense will most likely be the credit card processor and you should maintain at least 85% of the money that you gross in sales.
Of course some of this money might be paying back the time, money, or both that you spent on the product but it's all coming back to you. If you've just created your product you may not have a list of prospects. Jeff will go over how to build that list for a lot less then it would cost you to have the large JV launch.
I'll give you a few tips as well for building your prospect list. Make sure that you use a third party solution such as aWeber so you don't have to worry about mailing from your own computer or your own servers. This will make life a lot simpler for you and it's cheap as well.
When you're building a list you have to give a little to get back their information. A lot of the times we ask for name and email only so we can email them with our product launches. However some niches might require a little more info - don't be afraid to test different amounts of information and see the conversion rate changes.
We'll need to give away something to get the user to give up their information. Try to make the gift as quality as you can so that you begin to establish some trust with your users. Don't try to sell them right away - build trust and then do your product launch. These internal launches are being used hundreds of times a month and generating millions of dollars for product owners. They work - and Jeff will walk you through how to do them the best possible way. If you own a product, are creating one, or would like to create one then Product Launch Formula is for you.
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